The campaign included a campaign site, online advertising, e-mail, and the ability for clients to "reserve your E". The E-Class has the largest percentage of loyalty (or repeat) customers of all Mercedes-Benz automobiles, and the ability to reserve a vehicle before it reached American soil was a resounding success. I was the lead copywriter for the campaign site, and part of the team that created the online advertising campaign.
A sample of the banners:
