In the film MiB II, the lead characters drive a 2003 Mercedes-Benz E-Class (referred to by Will Smith's character as "the hotness"). To promote the launch of the film and the vehicle, Mercedes-Benz sponsored a sweepstakes that included a trip for two to the Hollywood premiere of the film. The sweepstakes was features on the Mercedes-Benz Web site, MBUSA.com, as well as in banner advertisements.
A sample banner: