My Resume
Employment:
Freelance Writer - September 2003 - Present
• Clients have included Calgary Health Trust, City of Calgary, Savvion, Pounce Cat Treats, Miller Beer, CareOne Credit Counseling, The Freedom Point, Uruguay Steaks, and others.
• Worked closely with corporate communications and advertising agencies to produce compelling brochures, Web copy, voice-over scripts, radio spots, interactive campaigns and newsletter content.
• Applied search engine optimization (SEO) best practices to sites including Savvion and Evoco, improving site metrics.
• Created content templates using e-mail best practices for successful online newsletters for clients including Savvion and The Freedom Point.
Critical Mass - Copywriter - January 2001 – September 2003
• develop concepts and content for award-winning interactive for a variety of clients, including Mercedes-Benz USA
• lead copywriter on a variety of accounts, including Dell Computer Corp and Mercedes-Benz USA. Created Web site copy and online advertising units (outbound e-mail, banner ads, wireless communication). Lead copywriter on the Mercedes-Benz C-Coupe online campaign and CD-ROM (winner of a One Show Interactive Award)
• craft creative briefs for the online advertising team
• conducted a “copywriting for the Web” workshop for Dell in Austin, Texas
• contribute to pitches
SMED International – Senior Writer - May 1998 – December 2000
• collaborated with internal clients and a creative Communications team to brainstorm, create, conceptualize and complete internal and marketing pieces including a Web site, brochures, annual and quarterly reports, invitations, memos, presentations, and advertisements
Smart Marketing - Researcher / writer - February 1997 - January 2001
• researched and wrote marketing business plans for inventors
In Print:
Apple Magazine: “A Gift of Life” - Jan/Feb 2004
Apple Magazine: “A Lasting Legacy” – Oct/Nov 2003
Blue Buffalo: “I’d Rather Be Late Than Have No Life At All” - Spring, 1998
Literacy Co-Ordinators of Alberta Newsletter: Winter, 1997
Calgary Herald:
“There’s Gold in Them Thar Klondike Stories” - April 27, 1996
“Cookson Sticks to Familiar Formula” - September 9, 1995
“Yes, Even the Elephants Feel Joy and Sorrow” - August 15, 1995
“The New Victorians” - August 1, 1995
Canadian Horseman:
“Bill Pratt: Trans Canada Trail Blazer” - July 1995
Education:
ATP Playwriting Workshops – invitation-only, conducted by Eugene Stickland – 1999, 2000
Mount Royal College - Calgary Alberta
Continuing Education—Introduction to Public Relations, Writing for Public Relations
1998
Mount Royal College - Calgary Alberta
Professional Writing Certificate Program
1997
University of Calgary - Calgary, Alberta
Bachelor of Arts, Communication Studies
1994
Other Accomplishments:
First Prize, Short Fiction - Mount Royal College Writing Contest - 1997
“The Feel-Good Movie of the Year”