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Experience

I've worked in-house, as part of a communications team (and before that, training); in an agency, as part of a copy team; and as a freelancer. I've worked for blue-chip enterprises and local start-ups, big-name brands and non-profits. So I understand the challenges you're dealing with. I'm not here to deliver a copy deck and sail off into the night. I'm here to ask questions, help you get the story down, and make sure the finished product makes everyone look good. 

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Why hire me?

  • content strategy

  • content repurposing

  • copy development

  • SEO 

  • editorial/advertorial copy (blog posts, articles, and other long-form copy)

  • website copy

  • audio/video scripts

  • corporate sustainability reports (familiar with Global Reporting Initiative Standards)

  • e-mail marketing

  • grant writing

  • social media/paid ads​

  • proofreading and editing

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2003 - Present

WRITER, EDITOR, CONTENT STRATEGIST

Led content strategy and development alone and in collaboration with agency teams for a variety of brands across a wide range of industries, including: fin-tech, insur-tech, healthcare, luxury goods, renewable energy, non-profit and more. Clients have included: Oral-B, Olay, Anheuser-Busch InBev, Acreage Holdings, Humanscale, YW Calgary and Accenture.

2020-2023

SENIOR COPYWRITER - AVENUE LIVING ASSET MANAGEMENT

Worked with the MarComm team to produce internal and external communications for the organizations's various brands, including self- storage, tech, workforce housing, and more. Was part of the team that implemented a rebrand for the asset management arm of the company. Worked on concept development and execution for a year-long campaign that included a prominent TV spot as well as digital advertisements across various platforms. Led and mentored a group of junior copywriters.

2001-2003

COPYWRITER, CRITICAL MASS

Collaborated with designers, user-experience analysts, and other team members to create award-winning online content for big-name brands including Mercedes-Benz USA, Procter & Gamble, and Disney.

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GET IN TOUCH

Does it matter where you are? Not remotely. We can find a way to work together.

4039988551

  • LinkedIn

Thanks for reaching out. I'll be in touch soon!

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