Experience
I've worked in-house, as part of a communications team (and before that, training); in an agency, as part of a copy team; and as a freelancer. I've worked for blue-chip enterprises and local start-ups, big-name brands and non-profits. So I understand the challenges you're dealing with. I'm not here to deliver a copy deck and sail off into the night. I'm here to ask questions, help you get the story down, and make sure the finished product makes everyone look good.
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Why hire me?
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content strategy
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content repurposing
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copy development
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SEO
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editorial/advertorial copy (blog posts, articles, and other long-form copy)
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website copy
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audio/video scripts
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corporate sustainability reports (familiar with Global Reporting Initiative Standards)
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e-mail marketing
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grant writing
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social media/paid ads​
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proofreading and editing
2003 - Present
WRITER, EDITOR, CONTENT STRATEGIST
Led content strategy and development alone and in collaboration with agency teams for a variety of brands across a wide range of industries, including: fin-tech, insur-tech, healthcare, luxury goods, renewable energy, non-profit and more. Clients have included: Oral-B, Olay, Anheuser-Busch InBev, Acreage Holdings, Humanscale, YW Calgary and Accenture.
2020-2023
SENIOR COPYWRITER - AVENUE LIVING ASSET MANAGEMENT
Worked with the MarComm team to produce internal and external communications for the organizations's various brands, including self- storage, tech, workforce housing, and more. Was part of the team that implemented a rebrand for the asset management arm of the company. Worked on concept development and execution for a year-long campaign that included a prominent TV spot as well as digital advertisements across various platforms. Led and mentored a group of junior copywriters.
2001-2003
COPYWRITER, CRITICAL MASS
Collaborated with designers, user-experience analysts, and other team members to create award-winning online content for big-name brands including Mercedes-Benz USA, Procter & Gamble, and Disney.
GET IN TOUCH
Does it matter where you are? Not remotely. We can find a way to work together.
4039988551