Experience
I've worked in-house, as part of a communications team (and before that, training); in an agency, as part of a copy team; and as a freelancer. I've worked for blue-chip enterprises and local start-ups, big-name brands and non-profits. So I understand the challenges you're dealing with. I'm not here to deliver a copy deck and sail off into the night. I'm here to ask questions, help you get the story down, and make sure the finished product makes everyone look good.
Why hire me?
-
content strategy
-
content repurposing
-
copy development
-
SEO
-
editorial/advertorial copy (blog posts, articles, and other long-form copy)
-
website copy
-
audio/video scripts
-
corporate sustainability reports (familiar with Global Reporting Initiative Standards)
-
e-mail marketing
-
grant writing
-
social media/paid ads
-
proofreading and editing

2003 - Present
WRITER, EDITOR, CONTENT STRATEGIST
Led content strategy and development alone and in collaboration with agency teams for a variety of brands across a wide range of industries, including: fin-tech, insur-tech, healthcare, luxury goods, renewable energy, non-profit and more. Clients have included: Oral-B, Olay, Anheuser-Busch InBev, Acreage Holdings, Humanscale, YW Calgary and Accenture.
2020-2023
SENIOR COPYWRITER - AVENUE LIVING ASSET MANAGEMENT
Worked with the MarComm team to produce internal and external communications for the organizations's various brands, including self- storage, tech, workforce housing, and more. Was part of the team that implemented a rebrand for the asset management arm of the company. Worked on concept development and execution for a year-long campaign that included a prominent TV spot as well as digital advertisements across various platforms. Led and mentored a group of junior copywriters.
2001-2003
COPYWRITER, CRITICAL MASS
Collaborated with designers, user-experience analysts, and other team members to create award-winning online content for big-name brands including Mercedes-Benz USA, Procter & Gamble, and Disney.
GET IN TOUCH
Does it matter where you are? Not remotely. We can find a way to work together.
4039988551