WORK
This series of blog posts about climate action were designed to promote the free e-course offered by Mobilizing Alberta (a project I was also thrilled to be part of). The blogs tackle topics directly affecting Albertans, and give them real, tangible steps to take to get involved in climate action.
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Developed with relevancy and SEO in mind, the blogs have been an instant success, with front-page Google rankings for their topics within weeks of publication.
As Senior Copywriter for Avenue Living's MarComm team, I collaborated on concept development for a year-long campaign and wrote the script for 30- and 15-second TV spots that aired nationally.
I also wrote the scripts for a series of "explainer" videos designed to give our investors, employees, and others context for what Avenue Living invests in and why it's different from other alts.
Watch the Video
December 2022
I worked with the team at Redphone and Re.Climate to develop the brand tone and voice for this new resource for climate communicators. This brand won both an Applied Arts Design award and a Red Dot Design Award in 2023.
ORAL-B BRUSHING APP
2017-2019
I worked with international agency Iconmobile on this award winning (Cannes Lion - Bronze) app for Oral-B toothbrushes. The app guides users through effective brushing techniques, helps them achieve "streaks" of good oral hygiene, and allows dentists to manage care plans.
July 2019
It's always a thrill for me to help YW Calgary and other worthwhile organizations tell the world about their new initiatives. This piece was part of a special insert celebrating the organization's new community hub, and their long history of supporting Calgary women and families.
ECOÂ CANADA
2015
As an Environmental Professional in Training (EPt) it was a big thrill for me to help ECO Canada revamp their site copy, produce their marketing materials and update their blog.
Read a Sample Post
2024
AVENUE LIVING
2023
2017-2019
This corporate sustainability report, produced as part of the team at agency With Super-Vision, helped Humanscale get the word out about its sustainability efforts and journey towards becoming a Net Postiive company.
GET IN TOUCH
Does it matter where you are? Not remotely. We can find a way to work together.
4039988551
GET IN TOUCH
Does it matter where you are? Not remotely. We can find a way to work together.
4039988551