WORK AND EXPERIENCE
September 2003 - Present
WRITER, EDITOR, CONTENT STRATEGIST (REMOTE)
Led content strategy and development alone and in collaboration with agency teams for a variety of brands across a wide range of industries, including: fin-tech, insur-tech, healthcare, luxury goods, renewable energy, non-profit and more. Clients have included: Oral-B, Olay, Anheuser-Busch InBev, Acreage Holdings, Humanscale, YW Calgary and Accenture.
COPYWRITER, CRITICAL MASS
Collaborated with designers, user-experience analysts, and other team members to create award-winning online content for big-name brands including Mercedes-Benz USA, Procter & Gamble, and Disney.
WRITER - SMED INTERNATIONAL/HAWORTH
Created internal communications and marketing content for SMED, an innovative office interiors company.
I worked with the team at Redphone and Re.Climate to develop the brand tone and voice for this new resource for climate communicators.
This corporate sustainability report, produced as part of the team at agency With Super-Vision, helped Humanscale get the word out about its sustainability efforts and journey towards becoming a Net Postiive company.
ORAL-B BRUSHING APP
I worked with international agency Iconmobile on this award winning (Cannes Lion - Bronze) app for Oral-B toothbrushes. The app guides users through effective brushing techniques, helps them achieve "streaks" of good oral hygiene, and allows dentists to manage care plans.
It's always a thrill for me to help YW Calgary and other worthwhile organizations tell the world about their new initiatives. This piece was part of a special insert celebrating the organization's new community hub, and their long history of supporting Calgary women and families.
As an Environmental Professional in Training (EPt) it was a big thrill for me to help ECO Canada revamp their site copy, produce their marketing materials and update their blog.
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