WORK AND EXPERIENCE
September 2003 - Present
WRITER, EDITOR, CONTENT STRATEGIST (REMOTE)
Led content strategy and development alone and in collaboration with agency teams for a variety of brands across a wide range of industries, including: fin-tech, insur-tech, healthcare, luxury goods, renewable energy, non-profit and more. Clients have included: Oral-B, Olay, Anheuser-Busch InBev, Acreage Holdings, Humanscale, YW Calgary and Accenture.
COPYWRITER, CRITICAL MASS
Collaborated with designers, user-experience analysts, and other team members to create award-winning online content for big-name brands including Mercedes-Benz USA, Procter & Gamble, and Disney.
WRITER - SMED INTERNATIONAL/HAWORTH
Created internal communications and marketing content for SMED, an innovative office interiors company.
This corporate sustainability report, produced as part of the team at agency With Super-Vision, helped Humanscale get the word out about its sustainability efforts and journey towards becoming a Net Postiive company.
ORAL-B BRUSHING APP
I worked with international agency Iconmobile on this award winning (Cannes Lion - Bronze) app for Oral-B toothbrushes. The app guides users through effective brushing techniques, helps them achieve "streaks" of good oral hygiene, and allows dentists to manage care plans.
TRANSFORMATION THROUGH COMMUNITY: AT YW CALGARY’S NEW HOME, EVERYONE’S WELCOME - CALGARY HERALD
It's always a thrill for me to help YW Calgary and other worthwhile organizations tell the world about their new initiatives. This piece was part of a special insert celebrating the organization's new community hub, and their long history of supporting Calgary women and families.
As an Enviornmental Professional in Training (EPt) it was a big thrill for me to help ECO Canada revamp their site copy, produce their marketing materials and update their blog.