Content is an investment.
You should get the most out of it.
The average person takes in the equivalent of over 100,000 words a day, either by reading or listening. That's the same as absorbing one fat novel. Every day.​
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Information flies at us from every direction, through multiple channels. And if it's not interesting or relevant, we'll tune it out.
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So whatever you tell your customers has to be interesting, real, and relevant.
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And I'm here to help you do that.
ABOUT ME
When I started my career, the internet was a different beast (yes, that was more than five years ago; yes, I realize the beast has changed at least four times since then). But one thing never changes, no matter what the latest trends tell us — people respond to content they find relatable, relevant, and interesting.
I get to learn about so many different things — sometimes I can’t believe it. Forensic engineering? The concept of carbon handprints? Interest rate yield curves? The history of Belgian wheat beer? I love to dig in to new subject matter and prompt my clients to think about their stories in new, meaningful ways. I’ve been lucky to do award-winning work with some mega-brands, like Mercedes-Benz and Oral-B — but no matter how big or where they are, every project for every client teaches me something new.
When I’m not writing in my little office I make bread, watch my kid play hockey, mess around with fiber arts, and try not to doomscroll.
FINDING THE RIGHT WORDS
The right story, told in the right way, can make all the difference
COLLABORATION
IS THE KEY
Good content isn't created in a vacuum. It's the result of a lot of questions, research, collaboration and feedback. (And it's one of my favourite parts of the job.) I work closely with you, your in-house team, subject matter experts, and designers to find the most compelling way to tell your story.
COPY GIVESÂ YOUR BRAND A PERSONALITY
The copy on your website, blogs, and socials does so much more than communicate details – it's part of your brand personality. Taking the time to get it right is a big deal. It helps your audience know who you are, in a way that says as much as the literal words on a page.
WORDS, AND THEN SOME
A good story can help your audience identify with you right away, from the first time they come across your brand. And there are so many different ways to reach out – video, audio, blog posts, editorials. I'll help you figure out what works best for you, then craft a message you'll want the world to see.
GET IN TOUCH
Does it matter where you are? Not remotely. We can find a way to work together.
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